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The ________ strategy defines how the marketing mix can best be used to achieve the corporate strategy and objective.

a) Marketing
b) Sales
c) Distribution
d) Product

User Nieck
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1 Answer

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Final answer:

The correct answer is the Marketing strategy, which utilizes the marketing mix to achieve business objectives by aligning with the four Ps: Product, Price, Place, and Promotion.

Step-by-step explanation:

The strategy that defines how the marketing mix can best be used to achieve the corporate strategy and objective is known as the Marketing strategy. By leveraging the four Ps of marketing - Product, Price, Place, and Promotion - businesses can align their marketing mix with the overall strategic goals of the company. This involves understanding the target market, competing effectively, and allocating resources efficiently to maximize the return on investment.

User Fpopic
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