35.2k views
2 votes
Soft drinks and chewing gum would be considered which type of products?

a. Specialty products
b. Convenience products
c. Shopping products
d. Unsought products

User SapuSeven
by
7.2k points

1 Answer

5 votes

Final answer:

Soft drinks and chewing gum are considered b. convenience products, which are generally inexpensive, readily available, and purchased frequently with little planning.

Step-by-step explanation:

Soft drinks and chewing gum are considered convenience products. These items are typically low-cost, widely available, and bought frequently with minimal effort and planning by consumers. For comparison, specialty products are items with unique characteristics for which a specific group of buyers is willing to make a special purchasing effort. Shopping products are in the middle, where consumers will spend time comparing quality, price, and style. Unsought products are products that consumers do not normally think of buying or are unaware of, requiring more aggressive selling strategies.

User Ribtoks
by
7.4k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.