Final answer:
Describing the data involves a detailed examination of qualitative data to understand the non-numerical attributes such as opinions and experiences.
Step-by-step explanation:
When a researcher examines qualitative data in depth to provide detailed descriptions, they are engaged in the process of describing the data.
Unlike quantitative data which can be easily subjected to mathematical analysis through statistical techniques, qualitative data involves in-depth understanding of non-numerical attributes like opinions, experiences, and descriptions. These might include analysis of interviews, focus groups, or cultural research where the emphasis is on subjective interpretations rather than frequency of occurrences.