Question

You have an upset stomach after overindulging last night. Your partner rushes to the corner convenience store for a bottle of Gavascon, an antacid tablet. This product is a(n) ________ product.

Select one:

A. unsought
B. augmented
C. convenience
D. shopping
E. specialty

Answer 1

Gaviscon, an antacid fetched from a store to relieve an upset stomach, is considered a convenience product, which is purchased frequently and with minimal effort. The correct aption is C. convenience.

Step-by-step explanation:

When your partner fetches a bottle of Gaviscon from the convenience store to relieve your symptoms of an upset stomach after overindulging, this product is referred to as a convenience product. Convenience products are those that are bought frequently, immediately, and with minimal effort.

In contrast, shopping products are chosen with more planning and selection, specialty products have unique characteristics for which a specific group of customers are willing to make a special effort, and unsought products are those that the customer does not know about or normally think of buying.

Additionally, augmented products have additional features or services that can distinguish them from similar offerings.