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Establishes procedures for when a customer needs to bring an item back. (printed on back of receipt).

Option 1: A. Return policy
Option 2: B. Reimbursement guidelines
Option 3: C. Refund protocol
Option 4: D. Exchange rules

User GDR
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Final answer:

The term for procedures on returning an item as printed on a receipt is 'Return policy'. It signifies a seller's assurance of quality and can include warranties, money-back guarantees, or service contracts which help build customer trust.

Step-by-step explanation:

The information printed on the back of a receipt that establishes procedures for when a customer needs to bring an item back is referred to as Option 1: A. Return policy. A return policy is typically included by sellers as a form of explicit reassurance and a promise of quality. This becomes particularly significant for companies that sell goods online or through mail-order catalogs where customers cannot directly inspect products before purchase. It helps to encourage purchases by offering customers the confidence that they can return a product if it doesn't meet their expectations. Additionally, in the broader goods market, some businesses offer unstated guarantees, such as movie theaters refunding tickets or restaurants allowing dish exchanges.

As a way of quality assurance, sellers may also provide warranties, service contracts, and money-back guarantees. Although not always advertised, these reassurances serve to build trust with the consumer and can lead to increased customer satisfaction and loyalty.

User Pellegrino
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