Question

Good service recovery can turn angry customers into loyal customers and can even win more customer purchasing and loyalty than if no problem had occurred in the first place.

Select one:

A. True
B. False

Answer 1

Good service recovery can effectively solve customer complaints and turn them into loyal customers.

Step-by-step explanation:

Good service recovery refers to the process of effectively resolving customer complaints or issues and turning them into satisfied and loyal customers. It involves acknowledging the problem, apologizing, taking responsibility, and providing a solution.

When businesses handle service recovery well, it can indeed turn angry customers into loyal customers and even attract new customers. By demonstrating a commitment to excellent customer service and resolving problems promptly and efficiently, businesses can build trust and strengthen customer relationships.

For example, if a customer had a negative experience with a product or service, but the business addressed their concerns, rectified the issue, and provided a compensation or added value, the customer may become more loyal and increase their purchasing and loyalty to the brand.