Question

Occurs when items are suggested or sold that will benefit the customer but may be more expensive than they originally expected. Increasing the value of a sale.

Option 1: Cross-selling.
Option 2: Up-selling.
Option 3: Bargain deals.
Option 4: Base pricing.

Answer 1

Up-selling is a sales technique where a seller encourages the customer to purchase a more expensive version of an item or add on extra features or accessories, increasing the value of a sale.

Step-by-step explanation:

The correct option that describes the situation where items are suggested or sold that will benefit the customer but may be more expensive than they originally expected, increasing the value of a sale, is Up-selling. Up-selling is a sales technique where a seller encourages the customer to purchase a more expensive version of an item or add on extra features or accessories. This is done to increase the total purchase value and maximize revenue.

In the given context, bundling is mentioned as a related concept which involves selling two or more products as a package. This typically offers consumers a better price for acquiring multiple products or services together. For example, cable companies often provide special prices for customers who bundle cable, internet, and phone services.