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Dimitri Kojak works for a producer of industrial elevators. He knows all the technical details of the many different ways they are used by business customers. He makes presentations to new prospects and eventually gets a share of their business. Dimitri is:

Option 1: A missionary salesperson
Option 2: An order getter
Option 3: A technical salesperson
Option 4: A retail order taker

1 Answer

2 votes

Final answer:

Dimitri Kojak, with his role in informing clients about industrial elevators and making presentations to secure a share of their business, is best described as option 3 a technical salesperson.

Step-by-step explanation:

Dimitri Kojak's role involves extensive knowledge of technical details and the use of that expertise to inform potential clients about industrial elevators. Given that he makes presentations to new prospects and gains a share of their business, Dimitri can best be described as a technical salesperson. This role is typically involved in sales that require an advanced understanding of a product’s technical aspects and usually serves to explain and clarify complex information to customers so that they can make informed purchasing decisions. Unlike a missionary salesperson, who focuses on building relationships and brand awareness rather than directly closing sales, a technical salesperson like Dimitri is directly involved in the selling process. He is not simply an order getter as his responsibilities include the initial contact, presentation, and closure of sales. Additionally, he is not a retail order taker since his work does not involve a retail environment or a passive sales role.

User Nathan Dunn
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