Final answer:
The statement is true; customer master data is an essential data store containing unique characteristics of each customer, critical for various business operations.
Step-by-step explanation:
The statement that the customer master data is a data store containing data identifying the particular characteristics of each customer is true. This master data typically includes customer names, contact details, billing and shipping addresses, credit ratings, and other pertinent information that uniquely identifies each customer. The customer master data plays a critical role in ensuring that transactions are processed correctly and that the business can maintain effective customer relationships.
Customer master data management is a key function in businesses that require accurate and up-to-date customer information to carry out operations such as sales, marketing, customer service, and accounting. By having a centralized repository of customer information, a business can ensure consistency in customer interactions and can enjoy streamlined processes across different departments.
In summary, customer master data serves as a foundational element in a company’s business intelligence infrastructure. It is the cornerstone of personalized marketing, sales targeting, and customer service, all of which rely on accurate customer information to be effective.