Final answer:
C. When a campaign runs past its end date, it usually stops and the associated workflow proceeds. This transition is designed to ensure proper resource allocation and effectiveness of the campaign.
Step-by-step explanation:
If a campaign runs past the end date and the workflow has started, the answer is typically dependent on the campaign management system being used. However, in most systems, the correct option is: c) The campaign stops, and the workflow proceeds. This is because campaigns are often configured with a specific end date to ensure proper budget use and campaign effectiveness. When that end date is reached, the campaign will usually stop automatically. The associated workflows, which may include follow-up tasks, reporting, and analysis, will commence or continue as designed independent of the campaign's activity. However, if the campaign doesn't stop automatically, it may require manual intervention.
In the event that a campaign does not stop as scheduled, it is likely due to either a configuration error within the campaign settings or an oversight in the campaign management. If a campaign continues to run past its scheduled end date, it may lead to unintended spending and skew analytical data. It is important for marketers to monitor their campaigns closely and manually intervene if they notice that a campaign has not stopped as programmed.