Question

Which is not one of the considerations when determining if an advertisement is false or misleading?

Option 1: Clear and conspicuous disclosure
Option 2: Use of testimonials
Option 3: Presentation of facts in a deceptive manner
Option 4: Substantiation of claims

Answer 1

When determining if an advertisement is false or misleading, considerations include clear and conspicuous disclosure, the presentation of facts in a deceptive manner, and substantiation of claims. Using testimonials is not one of the considerations.

Step-by-step explanation:

When determining if an advertisement is false or misleading, there are several considerations to take into account. However, using testimonials is not one of them. The four main considerations are:

1. Clear and conspicuous disclosure: The advertisement must clearly and prominently disclose any important information or conditions that may affect the consumer's decision.
2. Presentation of facts in a deceptive manner: Advertising should not present facts in a way that misleads or deceives consumers.
3. Substantiation of claims: Advertisers must have a reasonable basis to support any claims they make about their products or services.

These considerations help ensure that advertisements are truthful and provide accurate information to consumers.