Final answer:
In the context of consumer marketers (B2C), behavioral segmentation refers to dividing the market based on how people react toward various products.
Step-by-step explanation:
In the context of consumer marketers (B2C), behavioral segmentation refers to dividing the market based on how people react toward various products. It involves analyzing consumers' behaviors, preferences, and patterns of usage to create targeted marketing campaigns.
For example, a company might identify a segment of consumers who are health-conscious and prefer organic products. They would then tailor their marketing strategies to appeal to this segment, such as promoting the health benefits and natural ingredients of their products.