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The goal of the _____ of a product is to deliver the product to the right people, in the right quantities, at the right time, in the right place.

1) distribution strategy
2) promotion strategy
3) product strategy
4) pricing strategy

User Reggy
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Final answer:

The distribution strategy is responsible for delivering products to consumers efficiently and effectively by aligning production techniques with market demands and advertising efforts.

Step-by-step explanation:

The goal of the distribution strategy of a product is to deliver the product to the right people, in the right quantities, at the right time, and in the right place. This strategy is key in determining how goods circulate in societies and is deeply connected with the production techniques used in creating these goods, whether they be food, clothing, shelter, or medicine. Understanding the concepts of market structures, such as pure competition and monopolistic competition, as well as supply and demand dynamics, is crucial in shaping an effective distribution strategy. A firm's ability to differentiate its products through advertising can also influence the distribution approach by creating a demand that is either more inelastic or increased in volume, affecting how products are distributed.

Promotion strategies, product strategies, and pricing strategies also play roles in a product's journey to the consumer but are not primarily concerned with the physical movement or allocation of the goods, which is the essence of the distribution strategy.

User Jennifer Jolie
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