Question

In the context of emerging promotional tools, which of the following is a popular term for buzz marketing?

a. Viral marketing
b. Guerrilla marketing
c. Content marketing
d. Ambient marketing

Answer 1

Viral marketing is a term synonymous with buzz marketing—it involves creating messages that spread quickly, often through social media, to maximize word-of-mouth promotion.The answer is option a)Viral marketing

Step-by-step explanation:

In the context of emerging promotional tools, viral marketing is a popular term for buzz marketing. Buzz marketing is a technique that focuses on maximizing the word-of-mouth potential of a campaign or product, where users are encouraged to spread the news to others. Viral marketing attempts to deliver a message that is infectious and spreads quickly, often through the use of social media platforms. Unlike guerrilla marketing which involves unconventional marketing strategies to get consumer attention, or content marketing which focuses on creating and distributing valuable content, or ambient marketing that involves placing ads in unusual places or in unusual ways; viral marketing relies on the exponential spread of the marketing message.