Final answer:
The measurement issues when ROI is used to evaluate the relative performance of such units include inconsistent capitalization policies, varied depreciation methods, and standardized revenue recognition.
Step-by-step explanation:
The measurement issues when ROI is used to evaluate the relative performance of such units include inconsistent capitalization policies, varied depreciation methods, and standardized revenue recognition.
1. Inconsistent Capitalization Policies: Different units may have different policies for capitalizing expenses, which can affect the accuracy and comparability of ROI calculations.
2. Varied Depreciation Methods: Units may have different methods for depreciating assets, such as straight-line or accelerated methods, which can impact the calculation of ROI.
3. Standardized Revenue Recognition: Units may have different practices for recognizing revenue, such as recognizing it upfront or over time, which can affect the measurement of ROI.