Final answer:
Business-to-consumer e-firms provide seamless global access to products and facilitate long-term relationships with customers, thanks to technology and globalization.
Step-by-step explanation:
Business-to-consumer (B2C) e-firms provide seamless global access to products and services and try to build long-term relationships with their customers. The developments in technology and the rise in globalization have revolutionized the markets, enabling consumers to effortlessly purchase goods online from around the world. This evolution in commerce has amplified competition for local retailers, while providing consumers with unprecedented access to a vast array of products. Furthermore, similar to B2C marketplace improvements, business-to-business (B2B) platforms have empowered companies to connect with suppliers and customers globally, redefining how businesses interact and transact.