Final answer:
When creating a social media strategy, objectives need to be set following the SMART framework, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These objectives help in crafting a clear and actionable strategy, ensuring goals are clear, trackable, realistic, aligned with other objectives, and have set deadlines.
Step-by-step explanation:
When establishing a strategy for social media, the objectives should state what they intend to accomplish. Objectives should be specific, measurable, realistic, oriented towards the future, and linked to a specific action to accomplish each of them. This approach is encapsulated in the SMART goals framework.
SMART Goals:
- Specific and significant - Goals are more likely to be achieved when they are well-defined and detailed, ensuring clarity on what's expected.
- Measurable and motivational - Establish criteria for measuring progress, and know how you will recognize when your goal has been accomplished.
- Achievable and appropriate - Identify the steps you'll take to make your goals a reality. This requires careful planning and consideration of what's realistic.
- Relevant - Ensure your goals support other objectives and fit within your broader plans.
- Time-bound - Set specific deadlines for when goals should be met to maintain momentum.
Having defined your SMART goals, you can then create a tangible Action Plan with steps and deadlines to achieve your social media strategy objectives. This structured approach provides both clarity and motivation, aiding you in reaching your desired outcomes.