Final answer:
B) Social Media
Many companies are now effectively using social media, particularly platforms like LinkedIn, for new employee recruitment due to its broad reach and the wealth of information available about potential candidates' professional credentials and networks.
Step-by-step explanation:
While historically employers have relied on references from current employees when recruiting new employees, many companies are now effectively using social media for new employee recruitment.
The internet has revolutionized the job market by providing tools that connect job seekers with potential employers with ease. In particular, social networking sites like LinkedIn have emerged as powerful platforms for finding work and networking within industries.
It has become a go-to resource for both job seekers and employers to find the right match, capitalizing on the wide reach and ease of access that these platforms afford.
Employers value online platforms not only to post job offerings but also to research potential candidates, looking at their profiles which often include work history, recommendations, endorsements, and professional interactions.
These social media profiles can provide employers insights into a candidate's professional network and how they interact within their respective industries, which can be just as valuable as traditional references.
Therefore,
option B) Social Media is the correct answer to what many companies are now using effectively for new employee recruitment, alongside traditional methods such as seeking references for insights into key attributes like energy level and work ethic.