Final answer:
Customer representatives enhance the purchasing process by explaining the benefits of products or services, which can be particularly evident in bundled offers that provide cost savings and convenience.
Step-by-step explanation:
Representatives can provide an invaluable service by helping the customer understand the benefits of additional products or services.
Every purchase decision is based on the belief about the satisfaction that the product or service will provide.
Providing customers with clear and comprehensive information can illuminate the benefits gained from a purchase, especially when compared to the costs.
Products or services may be offered individually, or combined through bundling, which often provides a price advantage and enhances the perceived benefit.
For instance, when cable companies offer bundling for services like cable, internet, and phone lines, they allow customers to understand the cost savings and added convenience compared to purchasing these services separately.
Additionally, thorough explanations about the potential satisfaction and improvements from the bundled services help customers make informed decisions based on the cost/benefit analysis.