Final answer:
Great customer service has the advantage of adding value and differentiating a company from its competitors.
Step-by-step explanation:
One key advantage of great customer service is that it adds value to a company. When a company provides excellent customer service, it enhances the overall customer experience, which can lead to increased customer loyalty, positive word-of-mouth referrals, and ultimately higher sales and profits. For example, if a customer has a positive experience with a company's customer service team, they are more likely to continue doing business with that company and recommend it to others, thereby adding value to the company.
Another advantage of great customer service is that it differentiates the company from its competitors. In today's competitive business landscape, where products and services may be similar, customer service can be a key differentiating factor. Companies that prioritize great customer service create a positive brand image and reputation, attracting customers who value exceptional service. For instance, a company known for its outstanding customer service may stand out and be chosen over a competitor with similar offerings.
In conclusion, both options A and B are correct. Great customer service not only adds value to a company but also differentiates it from competitors, giving it a competitive edge.