Final answer:
Firms should increase communication and encourage a culture of transparency to bridge the management's service expectation gap.
Step-by-step explanation:
The firm should increase communication between management and employees, as well as encourage a culture of transparency rather than secrecy within the organization. By improving communication, employees will have a better understanding of management's service expectations, and this will help bridge the expectation gap. Additionally, implementing an open and transparent culture will foster trust and collaboration within the organization.