Final answer:
Customer satisfaction is essential but not the sole factor in customer retention. Aspects like product quality, customer service, and brand values also play significant roles. Poor design decisions can hinder the ability to meet consumer needs and affect retention.
Step-by-step explanation:
The statement “Customer satisfaction is not enough to ensure customer retention” is true. Customer satisfaction indeed plays a crucial role in customer retention, but it is not the only factor. Other important aspects include the quality of the product or service, the customer care experience, and the brand's overall reputation and values. Poor design decisions made early in the process can contribute to a failure in meeting customers' needs, thus affecting satisfaction and potentially leading to loss of retention. Product design must not only satisfy customers but also be adaptive to their changing needs and preferences to keep them engaged over time.