Final answer:
Sheena's act of asking departing customers quick questions about their stay at the hotel is an example of a Customer Satisfaction Survey. It is a means to obtain immediate feedback and understand the level of satisfaction among guests, aimed at improving hotel services.
Step-by-step explanation:
When Sheena, who is a receptionist at a hotel, asks departing customers about their experiences, she is conducting a form of Customer Satisfaction Survey. This survey is an informal method where quick questions are asked to gauge the customer's overall satisfaction with the hotel's services.
The primary purpose of this survey is to identify areas of success, as well as potential areas for improvement. It allows the hotel to obtain direct feedback from the customers and can often lead to immediate action or longer-term strategic planning.
This is different from a Customer Feedback Session, which would typically be a longer, more in-depth process, or a Customer Evaluation Interview, which implies a structured and possibly more formal interaction.
For instance, in case (a) describing a scenario at the airport, the sampling method can be identified as convenience sampling because the woman is selectively approaching travelers based on their apparent availability rather than at random. This is a common method used in customer satisfaction surveys within service industries such as aviation and hospitality.
The correct answer is a) Customer Satisfaction Survey.