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Nonprofit CEOs spend the majority of the time on the external activity of:

A) Marketing
B) Fundraising
C) Research and development
D) Personnel management

1 Answer

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Final answer:

Nonprofit CEOs predominantly focus on fundraising as their major external activity. Fundraising is vital for securing the financial resources necessary for a nonprofit's survival, growth, and fulfillment of its mission. These efforts involve engaging donors, community outreach, and leading campaigns to generate funds.

Step-by-step explanation:

The question revolves around the predominant external activities that nonprofit CEOs focus on. The core external activities for leadership in the nonprofit sector often include fundraising, maintaining donor relationships, and increasing the visibility of the organization. While marketing, personnel management, and research, and development are also important, they vary in prominence depending on the specific mission and operational structure of the nonprofit.

CEOs of nonprofits play a crucial role in external relations, and therefore, fundraising is generally recognized as the dominant activity where they spend the majority of their time. This is because securing financial resources is essential for the survival and growth of any nonprofit organization, allowing them to fund their programs, pay staff, and cover operational costs. Hence, effective external activity aligns with securing the financial capital necessary for fulfilling their mission and ensuring longevity.

Considering the importance of fundraising activities for nonprofit sustainability, CEOs often find themselves dedicating significant resources and personal involvement in these efforts. They work on cultivating relationships with donors, engaging in community outreach, and spearheading campaigns to attract new funding sources. By securing this capital, they ensure that their organization can continue to operate and serve its cause.