Final answer:
The rapid growth of online advertising revenue suggests a market shift towards digital platforms, especially as traditional advertising methods lose effectiveness and digital media reaches a wider, more diverse audience.
Step-by-step explanation:
The fact that online advertising revenues are growing at 30% a year, while offline traditional advertising is growing at about 5% a year, suggests that the market is shifting towards digital platforms. While traditional newspapers and magazines are valuable for reaching certain demographics like voters over the age of 50, the cost-effectiveness of print advertising is much less than that of digital media, which is accessible to a broader, more educated, and technologically savvy audience. As technology allows consumers to bypass traditional advertising venues, such as with the invention of the remote control and recording devices that skip ads, the shift to digital also indicates the need for new advertising strategies that cater to the changing media landscape.
Increasing digital ad revenues for newspapers and magazines, as reported by the Pew Research Center's Project for Excellence in Journalism, have not been sufficient to compensate for the loss in print revenue.The fact that online advertising revenues are growing at 30% a year, while offline traditional advertising is growing at about 5% a year, suggests that the market is shifting towards digital platforms. This means that online advertising is becoming more effective and traditional advertising is losing its appeal to advertisers. With the increasing popularity of digital platforms and technologies, companies are allocating more of their advertising budgets to online platforms to reach a wider audience.