Question

Which of the following firms/products reflects a global marketing orientation?

A. A skin-lightening cream aimed at African American women.
B. A company promoting Latino jazz musicals.
C. A firm producing highly cost-effective and durable computers.
D. A famous restaurant in Singapore that specializes in Oriental food.
E. A Japanese to English translation software.

Answer 1

The correct option is C). A firm producing cost-effective and durable computers reflects a global marketing orientation because it targets an international audience and is not limited to specific cultural preferences, similar to global brands like Coca-Cola.

Step-by-step explanation:

Among the options provided, C. A firm producing highly cost-effective and durable computers is one that reflects a global marketing orientation. This is because such products are designed with a global audience in mind, addressing universal needs for technology and productivity. They are not tailored for specific cultural preferences or local markets, but rather aimed at a wide-ranging international customer base. This approach is similar to companies like Coca-Cola, where the product is standardized and available in most parts of the world. Products like these typically have large-scale export operations, indicating a company's significant involvement in international trade.