Question

Which of the following is true of firms at the international marketing stage of marketing involvement?

A. The primary focus of operations and production is to service domestic market needs.
B. As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn.
C. Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits.
D. Planning generally entails production of goods outside the home market.
E. The firm treats the world, including the home market, as one market.

Answer 1

At the international marketing stage of marketing involvement, the firm treats the world, including the home market, as one market.

Step-by-step explanation:

At the international marketing stage of marketing involvement, the firm treats the world, including the home market, as one market (option E). This means that the firm sees opportunities for sales and expansion in foreign markets, and considers them equally important as domestic market needs. The firm focuses on global operations, production, and profit expectations, rather than solely servicing domestic market needs. Planning may also involve producing goods outside the home market, making option D incorrect.