Final answer:
The term for adjusting the international marketing mix to local conditions is Adaptation, exemplified by McDonald's menu variations in different global markets.
Step-by-step explanation:
The conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects is known as Adaptation.
Adaptation in international marketing implies modifying the marketing strategies, including products, pricing, promotion, and distribution, to fit the peculiarities of local markets while addressing differences in consumer behavior, legal requirements, and economic conditions. An example of Adaptation can be seen in how McDonald's tailors its menu in different countries to cater to local tastes and cultural preferences.<\/p>