Final answer:
The price of products is a controllable element in both domestic and international marketing environments, as companies can directly manage their pricing strategies.
Step-by-step explanation:
The controllable element in both domestic and international marketing environments is the price of products (Option C). Pricing is a fundamental aspect of a company's marketing strategy that allows for direct control and adjustment in response to market dynamics. While various external factors like economic climate, political forces, and foreign policies can significantly impact a company's operations, these are generally considered uncontrollable external elements.
In contrast, pricing is an internal decision within the direct control of a company. It serves as a versatile tool that companies can strategically manage to remain competitive in diverse markets. For instance, a company can implement differential pricing strategies based on local economic conditions, consumer purchasing power, and competitive landscapes. This flexibility enables businesses to adapt their pricing structures to meet the specific demands and challenges of different markets.
Controlling the price of products allows companies to respond dynamically to changes in consumer behavior, competitive actions, or economic fluctuations. Effective pricing strategies contribute to a company's ability to optimize revenue, capture market share, and enhance overall profitability. As a result, pricing stands out as a crucial controllable element that empowers businesses to navigate and succeed in both domestic and international marketing environments.