222k views
0 votes
If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing

1 Answer

4 votes

Final answer:

The stage of international marketing that describes a marketer initiating international marketing efforts due to temporary domestic surpluses is Infrequent Foreign Marketing. This stage indicates occasional, reactive foreign market activity without a strategic, long-term focus on international or global market integration.

Step-by-step explanation:

When a marketer is driven to start an international marketing campaign due to temporary surpluses in the domestic market, the stage of international marketing involvement is characterized as Infrequent Foreign Marketing. This stage fits a scenario where the marketer does not have a consistent pattern of international trade but is rather influenced by fluctuations in the domestic market's supply and demand balance. It suggests that the international effort is not a core part of the marketing strategy but a response to short-term market conditions. Unlike Regular Foreign Marketing, which entails ongoing market involvement, or International Marketing and Global Marketing stages, which imply a more strategic and integrated approach to foreign markets, Infrequent Foreign Marketing is reactive and occasional. In this context, the marketer does not take a managerial role or make substantial foreign direct investments, as these would imply a longer-term commitment and greater market integration.

User Scribbles
by
8.3k points