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Which of the following is an uncontrollable element for an international marketer?

A. Firm characteristics
B. Promotion
C. Price
D. Research
E. Level of technology

User HammerSpb
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1 Answer

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Final answer:

The 'Level of technology' is an uncontrollable element for international marketers because it is driven by external global factors and not by marketers' efforts.

Step-by-step explanation:

An uncontrollable element for an international marketer is one that cannot be changed or influenced by the marketer's efforts. When we examine the options given, Level of technology fits this description, largely due to the forces of globalization and improvements in communication and information technologies.

Marketers often cannot control technological advancements directly since these developments are typically driven by a combination of broad economic factors, research breakthroughs, and industry trends on a global scale. The level of technology determines how businesses operate and compete, and while firms can adapt to technology, they can't control its development or global dissemination.

In contrast to the level of technology, aspects such as firm characteristics, promotion, price, and research are generally controllable elements, meaning marketers can develop and alter these facets to align with their strategic objectives. For example, marketers can adjust pricing strategies, promotions, and allocate resources to research, but they must work within the technological context of their environment.

User Koji
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