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Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

A. Price
B. Promotion
C. Research activities
D. Political/legal forces
E. Channels of distribution

User Saray
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1 Answer

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Final answer:

Political/legal forces are challenges that both domestic and international marketers face due to their uncontrollable and unpredictable nature, influencing compliance and competitive edge in global markets.

Step-by-step explanation:

Among the elements in the marketing environment that challenge marketers due to their uncontrollable nature, political/legal forces rank high. These forces introduce particular complexities for both domestic and international marketers, impacting the interconnectedness of markets. Political and legal contexts differ significantly across borders; what is permissible in one country may be illegal in another. Also, political and legal environments are subject to change, often unpredictably, due to shifts in government, policy changes, and international relations. This makes navigating foreign and domestic markets particularly challenging as companies must remain compliant with laws and regulations while adapting to new political landscapes.

Barriers to entry such as legal, technological, or market forces can discourage or prevent potential competitors from entering a market. However, they also represent a facet of the uncontrollable political/legal forces that complicate both foreign trade and political relations between nations. In the context of globalization and technological advancements, markets are defined more broadly and competition increases as businesses have opportunities to engage in international trade and e-commerce. As such, political/legal forces require marketers to be vigilant and adaptable to maintain compliance and competitive edge in the face of these complexities.

User Edgarian
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