Question

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

A. Internal marketing
B. Importing
C. Corporate management
D. International marketing
E. Domestic trade

Answer 1

International Marketing is the performance of business activities aimed at directing the flow of goods and services to users in multiple countries for profit, which are part of international trade strategies. It is central to global economy and involves navigating challenges and policies influenced by U.S. foreign goals, protectionism, and environmental regulations.

Step-by-step explanation:

​​The performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for profit is known as International Marketing. This encompasses a wide array of strategies and approaches that companies use to effectively compete in global markets, recognizing the differences and similarities between consumer needs and the environmental factors at play in different countries.

International marketing is essential in today’s global economy, which is characterized by international trade—the exchange of goods and services across national borders. Firms engaging in international marketing must navigate various challenges such as trade barriers, cultural differences, and competing in environments with different regulatory standards. Moreover, these firms can often achieve economies of scale and broaden their customer base, leading to increased competition and a variety of options for consumers.

Different aspects of international trade, ranging from the goals of U.S. foreign policy such as keeping the country safe and securing access to foreign markets, to concerns about protectionism and environmental regulations, all influence how companies develop their international marketing strategies.

Answer 2

International Marketing is the business activity designed to extend a company's market to multiple countries for profit, which contributes to international trade and a significant part of a country's GDP. It involves adapting business strategies to foreign markets and impacts various economic and foreign policies.

Step-by-step explanation:

The performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit is known as International Marketing. This concept is a part of international trade, which encompasses the exchange of goods and services across national boundaries and is a significant part of a country's Gross Domestic Product (GDP). International marketing involves strategies aimed at expanding a firm's reach beyond its home country and adapting to the unique demands of foreign markets. The practice has grown substantially due to factors such as globalization, advanced transportation, and the rise of multinational corporations.

Moreover, international marketing is crucial for achieving various goals of U.S. foreign policy, which include keeping the country safe, securing access to foreign markets, and protecting human rights. It also impacts economic policies like protectionism, where restricting imports is weighed against the domestic costs imposed by such trade barriers. Through international marketing, even small economies can leverage economies of scale and benefit from competition and a diversity of options available in the global marketplace.