Question

Intangibility means that:

a. services cannot be stored.
b. buyers and producers of services must be in direct contact for an exchange to take place.
c. buyers of services cannot, feel, see, hear, or taste the services before it is bought.
d. services are distinctly non-uniform in quality.

Answer 1

Intangibility refers to services that cannot be sensed before purchase, such as not being able to feel, see, hear, or taste them, which contributes to product differentiation through intangible aspects like reputation and advertising.

Step-by-step explanation:

Intangibility means that buyers of services cannot feel, see, hear, or taste the services before it is bought. In the context of marketing and business, services offer various intangible aspects that can differentiate a product or service from others. These aspects may include guarantees of satisfaction, reputations for high quality, value-added services like free delivery, or financial offerings such as loans to facilitate purchases. Moreover, much of product differentiation occurs in the minds of consumers, influenced by past habits and advertising, creating preferences for certain brands that may not be based on tangible differences.