Final answer:
The primary goal in customer service is customer satisfaction, which leads to loyalty and positive brand engagement. It involves providing exceptional service to meet customer needs and resolving issues efficiently.
Step-by-step explanation:
The overall goal in customer service is customer satisfaction. This involves ensuring that customers feel valued and supported throughout their interactions with a company. High levels of customer satisfaction lead to repeat business, positive word-of-mouth, and can enhance the company's reputation.
Customer service strategies focus on meeting and exceeding customer expectations by providing helpful, high-quality service, and resolving any issues promptly. The aim is to maintain a positive relationship with customers which encourages loyalty and long-term engagement with the brand. While customer demographics, customer action, and customer resentment are related to customer service in some axes, they are not the primary goals. Instead, excellent customer service seeks to minimize the possibility of customer resentment and encourage positive customer action through satisfaction.