Final answer:
The 'WOW! factor' is most closely associated with innovation and creativity, rather than with conformity and uniformity, because it involves new ideas and approaches that stand out and captivate attention.
Step-by-step explanation:
The added WOW! factor cannot be achieved without innovation and creativity. This is because innovation involves pursuing goals by using new and sometimes untested means, which could involve deviating from established norms, while creativity is the ability to generate novel and valuable ideas. In contrast, strict adherence to routine, avoiding risks and challenges, and conformity and uniformity can lead to stagnation and discourage the kind of thinking that produces the 'WOW! factor'.
Literature like William H. Whyte's 'The Organization Man' criticizes the notion that conformity is the best path to success and self-fulfillment, suggesting that it hampers personal relationships and innovation in the workplace. Moreover, in cultural aspects such as television and media, conformity can lead to the erosion of originality and individuality, reducing the potential for the emergence of new, bold ideas that capture people's imagination and bring about the 'WOW! factor'.
While not every new idea is eligible for legal protection through patents or copyrights, such as new ways of organizing a factory or training employees, the pursuit of such innovations is still crucial for creating that 'WOW! factor.'