Final answer:
Businesses can use data about customer wants and needs to tailor their products and marketing strategies, leading to increased sales and customer satisfaction.
Step-by-step explanation:
In order to increase sales, businesses can use data about customer wants and needs to tailor their products and marketing strategies to better meet those needs. By analyzing customer data, businesses can identify trends and patterns in customer preferences and behavior.
For example, they can use data to create personalized marketing campaigns or targeted advertisements that appeal to specific customer segments. They can also use data to develop new products or improve existing ones based on customer feedback and preferences.
By understanding customer wants and needs through data analysis, businesses can make more informed decisions that ultimately lead to increased sales and customer satisfaction.