Question

True or False, Finding a new customer is cheaper than keeping an existing one.

Answer 1

False. Finding a new customer is more expensive than keeping an existing one.

Step-by-step explanation:

False. Finding a new customer is more expensive than keeping an existing one. When a business acquires a new customer, it often needs to invest resources in marketing, advertising, and other activities to attract and convince the new customer to make a purchase. On the other hand, keeping an existing customer typically involves lower costs, as the business already has a relationship with the customer and can focus on maintaining customer satisfaction and loyalty.