Question

________ consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization.

Options:
Option 1: Public relations
Option 2: Product development
Option 3: Supply chain management
Option 4: Financial accounting

Answer 1

Public relations consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization. It involves communication and strategic planning to shape public perception and build positive relationships.

Step-by-step explanation:

Public relations consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization. It involves communication and strategic planning to shape public perception and build positive relationships. For example, a company may use public relations strategies such as media campaigns, press releases, and community events to enhance its image and reputation.