Final answer:
Product quality refers to freedom from defects and consistency in delivering a targeted level of performance. It is an important aspect of marketing as it helps build customer satisfaction and loyalty.
Step-by-step explanation:
Product quality refers to freedom from defects and consistency in delivering a targeted level of performance. It is an important aspect of marketing as it helps build customer satisfaction and loyalty. For example, if a product consistently meets or exceeds customers' expectations, they are more likely to become loyal to the brand. Having high product quality involves attributes such as durability, reliability, and performance. Engineers focus on these attributes during the design and development process to ensure that the product meets quality standards. For instance, if a company releases a product without adequately testing its prototypes, it may lead to quality issues and defects. Careful evaluation of product quality helps companies identify and address any defects or inconsistencies in their products, ultimately leading to improved customer satisfaction and loyalty.