Question

Tourism Australia's global marketing campaign, There's nothing like Australia is an example of ________.

Option 1: Place marketing
Option 2: Event marketing
Option 3: Cause marketing
Option 4: Relationship marketing

Answer 1

Tourism Australia's global marketing campaign is an example of place marketing, capitalizing on the country's attractions and creating an emotional connection to promote Australia as a tourist destination. Given the information provided, Option 1: Place marketing is the correct choice.

Step-by-step explanation:

Tourism Australia's global marketing campaign, There's Nothing Like Australia, is an example of place marketing. Place marketing involves promoting a geographic location to appeal to tourists, investors, and residents. Considering that tourism is the number one economic activity in Australia, with attractions such as the Great Barrier Reef and the outback, and with a large percentage of tourist activity coming from Japan, Australia utilizes place marketing to brand itself as an attractive destination. This branding aligns with social marketing principles, which emphasize creating emotional connections with the target audience to motivate behavior change, such as by evoking a sense of pride of place.