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In Michael Porter's model, buyers refers to manufacturers (e.g., GM) and retailers (e.g. Walmart), rather than consumers.

A. True
B. False

User Tark
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Final answer:

The statements about buyers not willing to pay more and sellers not willing to sell for less than the equilibrium price are false because real market conditions are affected by various factors that can lead to transactions at prices different from the equilibrium.

Step-by-step explanation:

The statement "In the goods market, no buyer would be willing to pay more than the equilibrium price" is false because the equilibrium price is where supply equals demand, and it's a theoretical construct. However, in practice, buyers may be willing to pay more due to factors such as perceived value, brand loyalty, urgency of need, or scarcity of the goods. Conversely, sellers might be willing to sell for less than the equilibrium price due to factors such as surplus inventory, the desire to clear out older stock, or to meet short-term cash flow needs.

Similarly, the statement "In the goods market, no seller would be willing to sell for less than the equilibrium price" is equally false. Sellers might accept lower prices for reasons like competitive pricing, overestimation of demand leading to excess supply, a need for liquidation, or to enter or increase market share.

User Nattfrosten
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