Question

Elmo Inc., a Michigan-based manufacturer of athletic shoes, uses professional athletes in its ad campaigns to help sell its products. This is an example of ________ marketing.

Option 1: Niche
Option 2: Mass
Option 3: Relationship
Option 4: Guerrilla

Answer 1

Elmo Inc., a Michigan-based manufacturer of athletic shoes, uses professional athletes in its ad campaigns as an example of relationship marketing.

Step-by-step explanation:

Elmo Inc., a Michigan-based manufacturer of athletic shoes, is using professional athletes in its ad campaigns to help sell its products. This is an example of relationship marketing. Elmo Inc., a Michigan-based manufacturer of athletic shoes, uses professional athletes in its ad campaigns as an example of relationship marketing. Relationship marketing focuses on building long-term relationships with customers by creating loyal and repeat customers. By using professional athletes in its ads, Elmo Inc. is trying to create a connection between its brand and the athletes that customers admire and look up to.