Final answer:
A sales associate can indeed influence a shopper's likelihood to return to the store by creating a positive shopping experience. This includes providing clear and accurate information about products and avoiding controversial practices like tying sales, thereby enhancing customer satisfaction and fostering loyalty. Option 1.
Step-by-step explanation:
Option 1 is true: as a sales associate, you can indeed influence a shopper's decision to return to your store by making shopping a more enjoyable experience. Studies have shown that storefront displays are designed to manipulate a shopper's emotions and create an image of status and life enhancement beyond a product's explicit utility.
Every purchase a consumer makes is founded on the belief of the satisfaction that the product or service will provide. This belief, however, can be influenced by the available information, which, if imperfect or unclear, can lead to buyer's remorse or deter future purchases. It is the role of a knowledgeable and approachable sales associate to provide information and clarify any uncertainties, thus potentially avoiding these negative outcomes.
In addition, controversial practices such as tying sales, which force customers to purchase unwanted or unrelated products, can significantly impact consumer satisfaction and their likelihood to return. Offering genuine customer service and avoiding such practices helps build trust and a positive reputation, leading to repeat customers and referrals, which are critical for business success.