Question

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:

A) place utility.
B) price utility.
C) information utility.
D) form utility.
E) time utility.

Answer 1

Price utility is not one of the major categories of channel utility. The major utilities are place, time, form, and information utility in a marketing context.

Step-by-step explanation:

Marketing channels are designed to provide utility to customers, enhancing the value of a product or service. There are several types of utilities created by these channels, but the categories commonly recognized are place, time, form, and information utility. Among the options provided, B) price utility is not traditionally considered one of the major categories of channel utility. Instead, price utility often results from the efficiency of distribution and marketing channels affecting the final price to consumers, but it is not a distinct category of utility.