Question

Which of the following is an interdependence technique used to create perceptual​ maps?

A) Multidimensional scaling
B) Cluster analysis
C) Sampling
D) Visualization
E) Factor analysis

Answer 1

A. Multidimensional scaling (MDS) is the interdependence technique used to create perceptual maps, positioning items based on perceived differences.

Step-by-step explanation:

An interdependence technique used to create perceptual maps is Multidimensional scaling (MDS). This technique visualizes similarities or dissimilarities in data by positioning items relative to each other on the map. With this method, distances on the map reflect the perceived differences between items, usually calculated through Euclidean distance, Bray-Curtis, or other indices. MDS is particularly useful when dealing with complex multidimensional data as it distills this information into a format that is easier to interpret visually.

Cluster analysis, while not the technique used for creating perceptual maps, is another method that can classify items into groups based on their attributes. However, for the specific goal of making perceptual maps, MDS is the accurate choice.