215k views
2 votes
Which of the following is a consumer culture positioning strategy that identifies a brand as a symbol of a particular culture or​ segment?

A) Standardized positioning
B) Global consumer culture positioning​ (GCCP)
C) Local consumer culture positioning​ (LCCP)
D) Foreign consumer culture positioning​ (FCCP)
E) Premium positioning

User Brittany
by
7.4k points

1 Answer

1 vote

Final answer:

Local consumer culture positioning (LCCP) C) is the strategy that brands use to align themselves with the local cultures and values of specific geographic areas or segments.

Step-by-step explanation:

The consumer culture positioning strategy that identifies a brand as a symbol of a particular culture or segment is Local consumer culture positioning (LCCP). LCCP strategies involve branding and marketing products in a way that resonates with the local culture and practices of a particular geographic area or demographic. For instance, a brand might use local languages, symbols, or themes that are familiar and valued by the local population, thereby positioning the product as an emblem of the local culture. This contrasts with Global consumer culture positioning (GCCP), which aligns the brand with a global culture rather than a local one.

User Tom Bull
by
8.2k points