Final answer:
After market segmentation, determining the segment size and growth potential is crucial for assessing segment attractiveness. For a product like a web browser in a market with high entry barriers, innovation, partnerships, and targeting niche markets can be effective strategies.
Step-by-step explanation:
After segmenting the market, the next step to assess the attractiveness of the identified segments is D) Determine segment size and growth potential. This involves analyzing various factors, such as potential sales volume, expected growth rate, and market trends, to understand whether a segment is worth targeting. It allows a company to prioritize the segments that are more likely to yield a higher return on investment and align well with the company's resources and capabilities.
To successfully introduce a product, like a web browser, in a market with significant barriers to entry, one approach is to innovate in areas where existing solutions fall short, thereby creating a unique value proposition. Partnerships with established players can also facilitate market entry by leveraging their existing customer bases and distribution networks. Additionally, focusing on niche markets initially could help to build a strong brand presence and customer loyalty before scaling to wider markets.