Question

Direct representation, as opposed to representation by independent intermediaries for exporting in the market country, has several advantages which do not include:

A) facilitates control and communications.
B) allows decisions concerning program development and resource allocation.
C) benefits when a product is not yet established in a market.
D) ensures marketer's interest and special efforts.
E) helps selling products directly to the consumer in the market country.

Answer 1

Direct representation, as opposed to representation by independent intermediaries for exporting in the market country, has several advantages, but facilitating control and communications is not one of them.

Step-by-step explanation:

Direct representation refers to the practice of a company selling its products directly to consumers in the market country, without the use of independent intermediaries. There are several advantages to direct representation, such as allowing decisions concerning program development and resource allocation, benefiting when a product is not yet established in a market, and ensuring the marketer's interest and special efforts.

However, facilitating control and communications is not an advantage of direct representation. This is because direct representation involves the company handling all aspects of the sales process, including control and communication, rather than relying on independent intermediaries.