Final answer:
The global target marketing strategy most similar to a single-country mass marketing strategy is Undifferentiated marketing, where one marketing mix is used to target the entire market with the assumption that all customers have similar needs.
Step-by-step explanation:
The global target marketing strategy that is most similar to a mass marketing strategy in a single country is Undifferentiated marketing. Undifferentiated marketing, also known as mass marketing, involves a company trying to reach as broad of an audience as possible with the same marketing mix. This approach minimizes the need for market segmentation and targets the entire market with one offer, as the strategy assumes that all customers have a similar need that can be met with a single marketing program. In contrast, Multi-segment targeting and Differentiated marketing involve tailoring marketing efforts to several distinct segments or groups within the market. Niche and Concentrated strategies focus on serving a small segment or niche with specialized offerings.
The global target marketing strategy that is most similar to a mass marketing strategy in a single country is Undifferentiated targeting. Undifferentiated targeting involves treating the entire global market as a single segment and offering the same product or service to all customers. This approach is similar to mass marketing in a single country because it assumes that all customers have similar needs, tastes, and preferences. It does not take into account any specific differences or segments within the global market. For example, a company might use an undifferentiated targeting strategy by manufacturing a standard smartphone model and marketing it to customers all over the world , without making any adaptations for specific regions or demographics.